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Shazam adds visual recognition to its music discovery app

Shazam adds visual recognition to its music discovery app

Shazam announced today that it has expanded its popular music discovery app to include the ability to scan and recognize visual objects.

Starting with the latest update to the app, users can use their smartphone camera to scan things like posters, magazine pages, or some packaged goods to create what the company calls “dynamic pieces of content.” The objects that are readable appear to be a twist on QR codes that are developed in partnership with companies such as Walt Disney, HarperCollins, and Target.

Content that is scannable via Shazam will either have a Shazam camera logo or QR code. This opens some kind of “interactive content, special offers, and ability to purchase items or share them with others,” according to Shazam.

Currently, Shazam says it has 100 million monthly active users on its app that scans music on the radio or TV to help them discover the name of the song or artist.

The update works on both iOS and Android.
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